Account Exective

Hey there 👋

Root is an AI-powered sustainability platform that helps retailers turn messy operational data into audit-ready carbon footprints. We're already working with companies like Hema, O’Neill, Holland & Barrett, Bugaboo and Intratuin.

Now, we’ve raised €1.2 million to invest into our commercial engine. This hire will be a foundational one!

🎯 The Role

You will be Root’s first Account Executive, a dual-mandate role that combines owning mid-market deals end-to-end with generating pipeline for enterprise accounts alongside our founder.

On the mid-market side, you own the full cycle: prospecting, qualifying, demoing, negotiating, and closing. On the enterprise side, you act as the frontline BDR: identifying the right accounts, opening doors, and booking meetings. Once a meeting is confirmed, our founder steps in to run and close the enterprise deal together with you.

You will work shoulder-to-shoulder with one of our founders, giving you direct exposure to commercial strategy, ICP refinement, and pricing conversations from day one. This is a builder role: no established playbook, no large SDR team behind you. You’ll help shape the motion as you run it.

🚀 Key responsibilities

Mid-Market: Own it end-to-end

• Prospect, qualify, and close new mid-market business within the lifestyle consumer goods sectors.

• Build and manage your own pipeline from outbound prospecting through to signed contract.

• Run discovery calls, product demos, and commercial negotiations independently.

• Work with our founder and GTM engineer to refine ICP, sequencing, and messaging as you learn what resonates.

Enterprise: Open doors for the founder

• Identify and research high-value enterprise target accounts (large brand owners) in close collaboration with the founder.

• Run outbound prospecting –cold outreach, LinkedIn, events, warm introductions – to book qualified discovery meetings.

• Hand off confirmed enterprise meetings to the founder, who leads and closes the enterprise deals together with you.

• Stay involved in enterprise cycles to learn, support, and eventually grow into larger deals yourself.

Commercial foundation

• Contribute to the sales playbook: what works, what doesn’t, how to qualify, how to pitch.

• Maintain clean CRM hygiene and pipeline visibility so the team can forecast and improve.

• Represent Root at industry events and sustainability forums to build brand presence and relationships.

🛠️ What you'll bring

• BDR track record. Min. 3 years of BDR/SDR experience in a B2B SaaS environment, with a strong track record of outbound pipeline generation.

• Closing experience. Min. 1 year of Account Executive experience, carrying quota and closing your own deals end-to-end, ideally in mid-market.

• Amsterdam-based. Based in or willing to relocate to the Amsterdam region. You’ll spend meaningful time with the team in their office at Prinsengracht.

• Self-starter. Proven ability to self-generate pipeline without heavy inbound support. You know how to cold-call, write sharp sequences, and get into accounts.

• Founder mentality. Comfortable as the first commercial hire; you see a green field as an opportunity. You thrive on ambiguity and take ownership without waiting for a playbook.

• Relevant market feel. Affinity with sustainability, ESG, carbon accounting, or regulated B2B SaaS is a strong plus. The ability to hold a credible conversation with sustainability managers and procurement leads matters.

• Language. Fluent English; Dutch is a bonus given the Amsterdam base and Benelux focus.

🌱 About Root

Today, retail brands waste hundreds of hours and millions in consultant fees to do one thing: calculate their carbon footprint at company or product level. It’s slow, outdated, and broken. At Root, we’re changing that.

Our AI-powered platform automates corporate and product footprint calculations from start to finish. We turn scattered, incomplete operational data into clean, intelligent sustainability insights. Think tens of millions of data points, messy ERP exports, complex supply chains, and sustainability logic that most tools simply can’t handle. Our goal is to make all of that feel simple, clear, and usable for the people who rely on it every day.

💚 Why join us?

Joining Root means stepping into an early-stage environment where you get real ownership, work directly with the founders, and play a key role in shaping the commercial engine of a fast-growing sustainability AI company.

You can expect:
💸 Competitive salary + stock options
🚀 Meaningful ownership and autonomy from day one
🌍 Meaningful work on climate impact powered by AI
🤝 Day-to-day collaboration with the founders on strategy
💥 Traction of big enterprise clients you can sell
🏖️ Flexible vacation policy, remote friendly with an office in Amsterdam