Go-to-Market Engineer

Hey there 👋

We’ve recently raised €1 million to accelerate our next phase of growth. Now, we’re looking for a Go-to-Market Engineer to help us build the engine that will take us there.

Root is an AI-powered platform that helps retail companies to turn scattered, incomplete operational data into compliance, ready-to-go sustainability data. We're already working with companies like Hema, O'Neill and Holland & Barrett, and are now ready to invest into our growth engine.

That’s where you come in.

We’re not hiring a traditional salesperson or marketer. We’re building a scalable go-to-market engine, where growth is systematic, measurable, and repeatable.

You’ll own how Root generates predictable pipeline across outbound, inbound, and marketing channels.

🚀 The Role

As a Go-to-Market Engineer, your job is not to close deals. You’ll be building the infrastructure behind them.

You’ll work directly with the founders to translate ICP insights, market learnings, and sales strategy into scalable acquisition systems across outbound, inbound, and marketing channels.

What you'll do:

• Own and build the revenue engine that generates qualified pipeline across outbound, inbound, and multi-channel campaigns

• Design our sales infrastructure from scratch, including CRM architecture, lead routing, segmentation, and SDR workflows

• Experiment with acquisition channels such as outbound, LinkedIn ads, SEO funnels, webinars, and partner channels

• Build and maintain the GTM automation stack, including enrichment, campaign automation, CRM workflows, and attribution tracking

• Work closely with the founders to iterate on ICP, messaging, and channel strategy based on real performance data

🛠️ What you'll bring

• A systems-builder mindset, with 2–5+ years of experience designing and operating growth, GTM, or revenue systems, ideally in an early-stage SaaS environment

• Hands-on experience building automation pipelines, CRM workflows, and acquisition infrastructure from scratch

• A strong understanding of multi-channel B2B acquisition (outbound, inbound, and paid), and how these channels work together

• Experience with automation and enrichment tools (e.g. Clay, n8n, Make/Zapier, APIs, or similar), and the ability to connect systems end-to-end

• A data-driven, experimental mindset, comfortable iterating quickly based on performance and feedback

• Comfortable working in ambiguity, taking ownership, and figuring things out without predefined playbooks

🌱 About Root

Today, retail brands waste hundreds of hours and millions in consultant fees to do one thing: calculate their carbon footprint at company or product level. It’s slow, outdated, and broken. At Root, we’re changing that.

Our AI-powered platform automates corporate and product footprint calculations from start to finish. We turn scattered, incomplete operational data into clean, intelligent sustainability insights. Think tens of millions of data points, messy ERP exports, complex supply chains, and sustainability logic that most tools simply can’t handle. Our goal is to make all of that feel simple, clear, and usable for the people who rely on it every day.

💚 Why join us?

Joining Root means stepping into an early-stage environment where you get real ownership, work directly with the founders, and play a key role in shaping the commercial engine of a fast-growing sustainability AI company.

You can expect:
💸 Competitive salary + stock options
🏖️ Flexible vacation policy vacation
🌐 Fully remote, with coworking in Amsterdam
🌍 Meaningful work on climate impact powered by AI
🤝 Day-to-day collaboration with the founders on commercial strategy
🚀 High ownership and autonomy from day one
💥 A small and ambitious team that loves building things together