Marketing Lead

Hey there 👋

Root is an AI-powered sustainability platform that helps retailers turn messy operational data into audit-ready carbon footprints. We're already working with companies like Hema, O’Neill, Holland & Barrett, Bugaboo and Intratuin.

Everything we've sold so far came through outbound, partners and our own network. Now we've raised €1.2 million to build the commercial engine, and marketing is the piece that's missing. This hire will be a foundational one!

🎯 The Role

You own marketing at Root, end to end. You set the strategy and you execute it yourself.

The focus is product and performance marketing: understanding what we sell and who buys it, then getting that in front of as many of the right people as possible across paid, SEO, GEO and LinkedIn. You will be measured on traffic and leads.

You are in the driving seat. You work closely with both founders, our GTM engineer and our account executives, and you decide what you need from each of them. We have design support for visuals and a working system for producing copy, so you are not starting from zero. The strategy and the execution are yours.

As said, you are our first marketing hire. You start hands-on, because that is what this stage needs. But as we grow, you get the chance to build the team around you and keep growing with it.

🚀 Key responsibilities

• Own the marketing strategy. Decide which channels we invest in, in what order, with what budget, and against which targets.

• Run performance marketing yourself. Build, run and optimise paid campaigns on LinkedIn and Google, including setup, bidding, creative and iteration.

• Own SEO and GEO. Make Root findable in search and in the AI tools our buyers now start with. The site is live, so this is about content, structure and visibility.

• Own LinkedIn. Company and founder presence, organic and paid, as our buyers' main channel.

• Sharpen positioning and messaging. Learn the product properly and translate it into messaging that lands with sustainability managers and their executives.

• Direct the content engine. Set the direction and cadence, and pull the raw material out of the founders, the AEs and our sustainability team.

• Measure everything. Work closely with our GTM engineer to put tracking in place so we know which channel produced which lead. You stay in the lead on what gets measured and what we do with it.

🛠️ What you'll bring

• You do the work yourself. You have personally run campaigns, SEO, LinkedIn, ads and measurement, not managed an agency that did. You are comfortable across the whole picture, not just one piece of it.

• Product marketing instincts. You can learn a technical product, work out why someone buys it, and turn that into clear messaging and campaigns.

• Early-stage experience. You have worked somewhere with no brand awareness, no big budget and no playbook, and you liked it. This should not be your first time.

• B2B software that is sold, not self-served. You have marketed to buyers who need several people and a budget approval before they can say yes.

• Self-starter with an opinion. You bring the plan, you say no to things that do not fit, and you tell the founders what you need from them.

• Language. Fluent English. Dutch is a strong plus given our Benelux focus.

Affinity with sustainability, ESG or carbon accounting is a bonus, not a requirement. We can teach LCA. We cannot teach initiative.

🌱 About Root

Today, retail brands waste hundreds of hours and millions in consultant fees to do one thing: calculate their carbon footprint at company or product level. It’s slow, outdated, and broken. At Root, we’re changing that.

Our AI-powered platform automates corporate and product footprint calculations from start to finish. We turn scattered, incomplete operational data into clean, intelligent sustainability insights. Think tens of millions of data points, messy ERP exports, complex supply chains, and sustainability logic that most tools simply can’t handle. Our goal is to make all of that feel simple, clear, and usable for the people who rely on it every day.

💚 Why join us?

Joining Root means owning an entire function from day one, working directly with the founders, and building the marketing engine of a fast-growing sustainability software company from scratch.

💸 Competitive salary + stock options
🚀 Full ownership of marketing, with real budget behind it
📈 The chance to build the marketing team as we grow
🌍 Meaningful work on climate impact
🤝 Founders and AEs who work with you, not the other way round
💥 Enterprise logos you can point at
🏖️ Flexible remote and vacation policy
📍 Office at Fosbury & Sons on the Prinsengracht in Amsterdam